Creative voices for
animal advocates

We are dedicated to uplifting animal advocates through creative support. We recognize the importance of being understood, having a strong voice, and influencing perceptions to garner support and trust in the movement and beyond. Often, design and communications strategy can fall to the bottom of an organization’s priority list. This is where we come in – we help lay a strong foundation so that you can focus on your mission.

Stylized illustration of a black lion, a white chicken, and a white mouse surrounded by purple, blue, and green leaves and flowers.

Why should changemakers care about this?

Design is more than just “pretty” – it majorly influences the way people perceive your messaging, both inside and outside of the animal advocacy space. It is also a strong tool you can use to amplify your work and break into new spaces, forge new connections, or even unify your own team. Learn more about how design can impact your work.

Our Values

Silhouette of a winding path filled with various butterflies and insects, all depicted in a minimalistic style.
A purple stylized moth logo with outstretched wings.
Silhouette of a moth in flight, colored in purple.
Silhouette of a purple moth with open wings
Purple silhouette of a dragonfly.

Compassion

We understand that expressing your brand's story through design can be tough. We're committed to open communication and handling your important messages with empathy and care.

Inclusion

We believe in fairness and justice. We are against discrimination in any form, and have a commitment to helping organizations from all around the world who are working to create change.

Authenticity

We are creative translators, here to partner with and support advocates, not impose our own perspective. The designs we create represent your voice, not ours.

Excellence

We will work to create the highest quality final product that we can. Each project we agree to take on will be treated with high importance.

Meet the Team

A young woman with glasses and long blonde hair smiling, standing in front of a stylized cartoon pig illustration.

Kate Rodman

she/her

Co-Founder | Creative Director

DESIGN

Portrait of a woman with long brown hair smiling, with a colorful background featuring a stylized deer head with antlers.

Elizabeth Leach

she/her

Website Designer

DESIGN

A man with short brown hair and a black t-shirt, smiling, with a stylized black rabbit silhouette in the background on a colorful abstract backdrop.

Thomas van den Heuvel

Motion Designer & Illustrator

he/him

DESIGN

A woman with long brown hair, wearing a beige hat and a brown coat, smiling with teeth showing, superimposed over a digital illustration of a black rabbit with long ears surrounded by purple and teal abstract shapes.

Luuly Truong

she/her

Brand Designer & Strategist

DESIGN

Portrait of a woman with long brown hair, wearing a black top, against a colorful, abstract background with tropical leaf shapes.

Gabrielė Bernotaitė

Social Media Director

she/they

COMMS

A smiling young man with curly blonde hair and blue eyes, wearing a dark jacket, with a stylized black and purple outline of a gorilla and colorful abstract background.

Chloë Cudaback

she/her

Communications &
Brand Strategy Director

COMMS

A man with dark hair and beard, wearing a black hoodie, smiling with a colorful abstract background featuring a lion's head silhouette.

David van Beveren

he/him

Co-Founder | Strategic Director

OPS

A young man with glasses and a beard, smiling in front of a stylized graphic background featuring a black rooster silhouette with purple, blue, and green accents.

James Morgan

he/him

Operations Director

OPS

Join Our Team

Are you a creative professional who is passionate about making a difference? Did you know you could use your skills for animals? We’re looking for creatives with experience in branding, web design, social media graphics, illustration, and more!

Learn More & Apply

Our Advisors

Photograph of a smiling woman with long brown hair, wearing a white shirt with small black dots, surrounded by a white animal silhouette, green leaves, and purple and gray abstract background.

Casey J. Bond

she/her

Consulting Communications Strategist

ADVISOR

A smiling woman with dark hair and wearing a necklace, surrounded by stylized illustrations of a white bull and colorful leaves or flowers.

Jennifer Barckley

she/her

Senior Vice President, Marketing & Communications, The Humane League

ADVISOR

A smiling young woman with shoulder-length brown hair wearing a black top, with a graphic of a frog and abstract shapes in the background.

Lauren Kohler

she/her

Director of Philanthropy,
Stray Dog Institute

ADVISOR

Our Partners

Black and white logo with a cartoon pig face wearing glasses on the left and the text 'Vegan Hacktivists' on the right.

Our Sister Organization

We are originally the design team from Vegan Hacktivists, a passionate group of animal advocates from all over the world. Today, we partner with VH for the development of our website designs and collaborate on the design of VH-led projects.

Logo for KICKSTARTING FOR GOOD featuring a stylized rocket and the text "K4G KICKSTARTING FOR GOOD" in black and teal.

Creative Support for New Initiatives

We’re proud to offer design services to qualifying organizations launched and accelerated through ProVeg's Kickstarting for Good incubator! Pro-bono branding and web design can be critical in the early stages of a launch – attracting funders, partners, audiences, and more. Apply for the program here!

Logo with a stylized tree and the word THRIVE in capital letters.

Uplifting Superstar Orgs in the Global South

We’ve partnered with global grantmaker Thrive Philanthropy to better support organizations driving food systems change in the Global South. Our goal is to strengthen high-impact organizations working across the globe, helping them increase their visibility and attract new supporters. Thrive grantees can request support and are ranked higher in our prioritization.

Logo with a stylized swan and text 'Krista V Hiddema for the Greater Good'

Document Design for Strategic Planning for Animal Activism (SPAA)

We offer the graduates of this program document designs that shape their strategic work into a beautiful and trust-inspiring document they’re proud to share with new donors. Learn about the program here!

Our brand is inspired by the idea that flowering plants use vibrant visuals, like ultraviolet light patterns, to attract pollinators. Design isn’t only about beauty – it's also about strategic communication, about helping people see you.

At the core of what we do is shining light on the hidden, making the invisible, visible. We're all about showcasing the unsung heroes, these amazing organizations and activists doing incredible work. We take concepts that are hard to put into words and turn them into visuals that speak volumes. We want everyone to open their eyes to the suffering of animals, something that is right under our noses but often goes unnoticed or unconsidered by so many.

Our Name

Looking for some design help?

Whether you’re thinking about a major rebrand, just looking for some simple design advice, or anything in between – reach out and let’s chat!

Contact Us