Who Let The Docs Out
BRANDING
The Project
Documentaries about factory farming, climate breakdown, and social injustice aren't reaching the people who need to see them. Who Lets the Docs Out provides the infrastructure that documentary filmmakers have always needed. A global network where filmmakers can access funding, expert mentorship, and the strategic tools to make films that reach mainstream platforms, festivals, and millions of viewers ready to take action.
Our Approach
After spending some time getting to understand the organisation and their objectives, we advised on naming and brand strategy before beginning the design process. To speak to their target audiences, we approached the branding like a major film studio – something that feels like home for documentary and film industry experts, filmmakers, and creatives – while boldly standing apart in the vegan and environmental space.
Logo
Its minimalism aligns closely with the approach of major film studio logos, which allows it to feel timeless and age well as the brand grows and lives across different contexts. Film studio logos are a bit different in that they need a distinctive personality and presence while remaining restrained, allowing title treatments, key art, and posters to take focus.
Because the logo will appear across films of different genres and emotional tones, it also benefits from a sense of neutrality.
Brand Identity
To set the whole brand in a cinematic tone to go along the “film studio” style, we opted for a minimal and moody black and deep-violet color scheme. The organization logo will most often be shown alongside other logos on posters or video bumpers. For this reason a minimal, bold and confident typeface was chosen to give the brand authority while not trying to outshine its partners and collaborators.
As a way to reflect their role as change makers and “system shakers” we added in a glitch effect in the logo animation and certain website headers
