Online Event
Tuesday, October 20  •  11 AM - 12 PM EDT

Overview

For animal advocates: A webinar to help with choosing program and initiative names that invoke an emotional response and move targets.

Join us for a 1-hour webinar, "How to Name Programs That Move People to Engage," with Violet Studios Communications & Brand Strategy Director, Chloë Cudaback.

This webinar will give animal advocacy professionals a structured framework for choosing program and initiative names that invoke an emotional response and move your target audience to engage, by clearly addressing how the value you add solves a problem or helps them achieve their goals faster. These tools can be used to name a single seasonal campaign or build a name that remains a defining cornerstone of your organizational strategy for years to come. 

In this webinar, you can expect to hear Chloë cover the following topics:

• Key strategic naming considerations for programs, including how to coexist with your organizational brand, avoid relying on outdated naming conventions, and use AI for brainstorming

• Surveying your target audience (or sourcing insight from team members close to your audience) to help inform your naming strategy

• Answering the question, "Does a program need a visual sub-brand?" and the key considerations behind it

• Tips to help set your team up for success, make a decision on a name, and know when you've reached the end of the process